Who’s Sailing Your Ship?

Navigating the vast seas of the mass media and delivering your message to the public can be a journey through uncharted waters.

Your message is important.  It is God-given, God-inspired.  It is something that resonates deep within your soul and something you have carefully crafted.  Now you need to let people know, but how?

Building public awareness of your message is like sailing a ship.  You are likely moving into uncharted waters, perhaps stretching yourself in ways you’ve never dreamed.  You need a navigator, someone who can guide your journey within the context of the big picture.  Whether you have written a book, developed a speaking platform or created a ministry, a public relations coach can help you navigate the sometimes turbulent and confusing tide of public sentiment, current trends and media interest.  This coach will assist you in fine-tuning your message and help you gain access to new forums and opportunities to deliver it.  As your navigator, he or she will help you design the best public relations plan to meet your goals and will keep you on course so that you don’t waste valuable time steaming along in the wrong direction.  This person will maintain a vigilant watch on your behalf, changing course when necessary and scanning the horizon for new possibilities.  Without experienced guidance, public relations plans can easily go awry and quickly lose steam.  It is the job of a public relations coach to help you build and maintain momentum, avoid or minimize delays and successfully guide you to your final destination.

Here are several things to consider as you seek the right public relations coach for you:

  • What is this person’s intended destination?  Is it the place you wish to go?
  • How much of the horizon does this person see?  Does he/she see the big picture?  Does this person see more than you see?
  • How long has this person been sailing the high seas?  How many times have they made the trip?
  • Does this person work alone, or does he/she have a crew available?  If so, how many staff are there?  Are they experienced?
  • Can this person tell when it’s favorable to sail and when it’s time to seek the safety of the harbor?
  • What other projects has this person successfully navigated?
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